Last Updated: [30 April 2018]

We value your privacy and strive to protect your personal information in compliance with governing laws of the countries we operate in. Unless indicated otherwise, this policy applies only to Personal Customer Information collected through the websites, microsites, or mobile sites of our brands and lines of business that expressly adopt, and display or link to, this policy. We may refer to Victoria's Secret, as “we,” “us,” or “our” throughout this Privacy Policy.

Our Privacy Policy helps you understand how we collect, manage and store your Personal Customer Information. We have also included under which circumstances we will share your information and what security measures we use to store this data.

We reserve the right to, at our sole discretion, and depending on how Privacy Laws in each country we operate in change, to modify, update, add to, discontinue, remove or otherwise change any portion of this Privacy Policy, in whole or in part, at any time. When we amend this Privacy Policy, we will revise the “last updated” date located at the top of this Privacy Policy.


We collect Personal Customer Information through our stores, where customers use our in-store Wi-Fi service, through our online presence or when customers make purchases. Information collected can include, but is not limited to, Name, Contact Details, Demographics and Payment Details if a transaction is being carried out.

All our registration points, written or electronic, include an authorization from you to opt-in to our records. We may combine the information we collect online with the information we collect offline.


The information we collect from you may be used for purposes such as the following:

1. To fulfill your requests for products and services (including in-store Wi-Fi service)
2. Keep you updated about your orders
3. With your consent, keep you informed about our new stores, products and services
4. Where appropriate for Market Research


Information collected about you may be disclosed in the following events or to the following entities:

1. If we are required by law to do so
2. Our subsidiaries and affiliated companies worldwide
3. Third- party service providers as described below
4. With your consent, other marketers. In the event we do this, payment information will never be part of information shared
5. If we sell or transfer all or a portion of our business assets, including a brand or line of business. In this event, consumer information may be one of the business assets that are transferred in connection with the transaction.

Content and information that you submit through any of our Social Media channels may appear on any of our sites and we are not responsible for the privacy practices of any of these platforms.


All direct payment gateways we use adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


In order to provide services to you, we may share your Personal Customer Information with our subsidiaries and affiliated companies worldwide, or third-party service providers who are employed to perform functions such as IT, marketing, payment, fulfillment and delivery of orders. These service providers are subject to confidentiality obligations and may only use the Personal Customer Information to perform the necessary functions and not for other purposes.


We also intend to use your name and contact information (email, phone, postal address, etc.) to inform you about offers & sales; new fashion, apparel, lingerie, accessories & beauty alerts; in-store events; and our new store openings. We may share your Personal Customer Information with our subsidiaries, affiliated companies and our business partners worldwide who provide similar types of products and services as us for direct marketing purposes. Your consent is required before we do so.

If after you opt-in, you change your mind, you may withdraw your consent to be contacted, by emailing us at with the subject line “unsubscribe” or by clicking on the unsubscribe link on any of our marketing communications.


To protect your Personal Customer Information, we take reasonable precautions and follow accepted industry practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with an AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this website. We do link the information we store in cookies to any personally identifiable information you submit while on our website.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier and secure for you to navigate our website. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browsers “help” file. Reference for cookies can be found at

We use session cookies to store the secure session and browsing preferences of the user. We set a persistent cookie to store your username and interests so you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our website.

If you reject cookies, you may still use our website, but your ability to use some areas of our website, will be limited. Cookies are used in the shopping bag to enable enhanced security and to ensure there is no URL based spamming.

Unless you voluntarily identify yourself (through registration, for example), we will have no way of knowing who you are, even if we assign a cookie to your computer. The only personal information a cookie can contain is information you supply (an example of this is when transact as a guest or add items to shopping bag). A cookie cannot read other data off your hard drive.

We contract with third-party advertising companies to deliver tailored online display and banner advertising to you on other websites and online services. To serve this advertising, these third-party companies place, use, or rely on technology, such as cookies, clear gifs, device identifiers and similar technology, to obtain information about customer interactions with us through our website and interactions with other websites. These companies use the information they collect to serve you ads that are targeted to your interests.

For information about opt out programs that these third party advertising companies participate in, and the effect of opting out, click the following: NAI Opt Out or DAA Opt Out. You can also click the preference icon that may appear on some of our advertising served through use of these technologies. You should also note that our systems do not recognize Do Not Track headers from Web browsers.

We do use cookies on point of collection pages of email address but we do not use them in emails.

Our web servers automatically collect limited information about your computer’s connection to the Internet, including your IP address, when you visit our website. (Your IP address is a number that lets computers attached to the Internet know where to send you data — such as the web pages you view.) Your IP address does not identify you personally. We use this information to deliver our web pages to you upon request, to tailor our website to the interests of our customers, to measure traffic within our website and let advertisers know the geographic locations from where our visitors come.

We may include links to other websites. Such websites are governed by their respective privacy policies, which are beyond our control. Once you leave our servers (you can know where you are by checking the URL in the location bar on your browser), use of any information you provide is governed by the privacy policy of the operator of the website you are visiting. That policy may differ from ours. If you can’t find the privacy policy of any of these websites via a link from the website’s homepage, you should contact the website directly for more information.


When you visit any of our websites, our company servers will automatically record information that your browser sends whenever you visit a website. This data may include:

• Your computer’s IP address
• Browser type
• Webpage you were visiting before you came to our site
• The pages within our network you visit
• The time spent on those pages, items and information searched for on our site, access times and dates, and other statistics.


If you would like to: access, correct, amend or delete any personal information we have about you, or have questions about this policy contact us at

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